Tuesday, October 23, 2007

Ah, online merchants, i love thee, i hate thee

soo, i'm sure we have all experienced the joy and wonderment which is online shopping. i know Andy has. he used to buy so many things online, that if a box showed up at the house, he would just open it, assuming it was his. he was often confused, not remembering having ordered The Art of Incredibles or Disney Treasures DVD's . . . (i dont know WHO ordered those. probably an artist . . .)

its just like Christmas, or your birthday, when the box shows up. being that, by time it arrives, you have been either eagerly anticipating its imminence, or you had forgotten that you ordered it in the first place (unless your roomate opens it first, in which case, its like getting a pair of hand me down socks. . ..) you rush to open it, wondering if this particular cardboard treasure chest contains that camera gear you've been lusting after, or that guide to little known hot spots around town, which will undoubtedly make you the coolest guy in your particular circle, famous in your own lunch line for your knowledge of the underground (i suppose, that is, until you realize that by time the guide was written, published and ordered on Amazon, the particularly unknown nature of that "hot spot" is not so clandestine after all . . . )

however, i'm sure that we, at least a few of us, have also experienced the furor generated by inept sales departments, broken promises and slow shipping.

both of these experiences have been my lot, of late. and i cant help but analyze my dependence on online shopping. is it really worth the wait time for shipping, the hassle of researching and ordering, entering your personal information time and again, hoping that the site is actually secure enough to protect your precious financial information from the prying eyes of the internet savvy, and the extra chore of returning an incorrect or unwanted item. is it really worth the cost savings?

i suppose i have to say yes/no. or . . no/yes. for example, i was recently in the market for a tripod. but all of the information i could find was subjective, and i couldnt find pictures of products big enough to make me even want to spend the small money on their lower internet prices. i lucked out and stumbled on a sale at one of my local emporiums of camera merchandise, and got a great deal. but that deal was definitely enhanced by my ability to be able to touch and use the item. so, in that case, the internet purchasing option was not optimal.

of course, many of my recently ordered items could not even have been purchased at a local shop, and are only available through an online resource, as it has allowed me to purchase from far off states like Texas and Georgia. and there is a big YES for the convenience of being able to buy at and have my items shipped to work, where i basically live, depending on the project.

i find that i would often prefer to buy my items at a local retailer, if only for the convenience of possible return and instant gratification, but i suppose, and fear, that in the end, internet commerce will continue to thrive, and local shops will continue to struggle to match the needs and demands of inventory and customer consumption. i know i am a prime example of going to a shop to research an item in person, then buying it online, for a cheaper price.

but there must be a way for local retailers to compete. perhaps with the model of Circuit City, where you can shop online, and then have the option to pick up your item in a local store, or have it shipped. this is great, because once i am in the store, i am obviously more likely to buy something that i had forgotten i needed, or at least on impulse. perhaps local stores will become small store fronts, where you can see an item in real life, and then order it on the internet, either there, or from home, thus allowing them to keep their inventory and, therefore cost, to a minimum.

it will be interesting to continue to observe the future of commerce in our digital age. what do i think? i dont know, i'm not a business man, i'm just an artist.

3 comments:

Renegade of Funk said...

No no Mike, you've got it all wrong. In the future we'll buy all our stuff from our friends and family. Didn't you learn anything while you were in Utah?

Dubious Brown said...

Ha Ha Ha. "I'd like to talk to you about a great opportunity in pre-paid legal..."

I love online shopping. It's even BETTER than Christmas. I order stuff and forget about it so that when it arrives it's like, "Awesome, just what I wanted! How did Amazon know?!"

Kristen said...

geez, i buy almost everything online. even stuff I could get with a 20 minute drive-park-walk nearby.

i almost felt guilty for a sec. but then i remembered my 2 little reasons for not going out shopping much anymore....